Promotion system

Control your discounts

The Promotions and Forecast System addresses the complete life cycle of promotions from the design stage, through their planning approval, reflection to the economic or CRM system, and follow-up evaluation of their success.

The purpose of the system is the coordination of procedures and persons involved in the life cycle of a promotion. The process of advertising and promotions management is coordinated centrally within the module, which improves the efficiency in the supply of goods under promotions.

Features:

  • promotions planning including the recording of all relevant data necessary for their implementation and evaluation
  • creation and management of individual and collective fixed price terms by individual customers or customer groups for selected products
  • possibility of phasing out supplies in the promotions by weeks
  • visualization of promotion plans in calendar
  • promotion rating (compared with the expected and actual sales and costs for individual events)
  • a Forecast module for estimates of future sales based on previous results and currently scheduled events, including a comparison of estimates with the time schedule
  • integration with other systems which can be further adjusted in the implementation phase

The system includes a basic set of reports, available for further processing by users outside the system itself. Typical reports include:

  • Reports for planning
    • New and updated promotions for customers
    • Projected sales volumes (for a specified period) for SKUs and customers
  • Reports for sales teams
    • Overview of discounts to customers for a certain period
    • Promotions grouped by customer / product hierarchies
  • Reports for data managers / customer service
    • List of approved actions not entered in the economic software (e.g. SAP)
    • List of changed promotion deals
  • Forecasting Reports
    • Estimated sales in the future months by product groups or SKUs
    • Compliance with estimated sales of planned production (from APO)
Příklad základních informací a detailu jednotlivých SKU v rámci promoce na moder Příklad základních informací a detailu jednotlivých SKU v rámci promoce na moder Příklad promočního kalendáře s grafickým zobrazením plánovaných promocí

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